Facebook Success: Completely by Mistake
Detective Lieutenant Timothy Cotton
Lt. Cotton, Bangor (ME) Police Department, will explain why he ignored good advice and instead followed his instincts to create the world’s most “marginally” successful law enforcement Facebook page. As the page’s sole administrator and without any prior social media experience, he cultivated 270,000 followers in just three years. Featured on National Public Radio, The Washington Post, The Huffington Post and other national media, the page offers followers a Maine-flavored look into the small town police department and its officers. The department’s mascot, The Duck of Justice, is well known and visitors come in droves to take a “selfie with the Duck.” Lt. Cotton will show you how to increase engagement with your followers to make your page a place people want to come to both be informed and entertained.
Det. Lt. Timothy Cotton Biography
Facebook Success: Completely by Mistake Handout